Timing : 1 hour

Description
The CWS was the most powerful co-op in the UK. It was responsible for developing many of the indivdual societies we see today. It is now known as the Co-operative Group. This activity looks at the company's logo through the years.

Implementation

• Explain the symbolism in the wheatsheaf symbol.
• Compare this to the values of the Co-operative Group..
• Look at how the logo has changed over the years. Write about this and the imagery used.
• Investigate other uses of the 'Wheatsheaf'
  

Resources

• Read about symbolism and banner making
• Use the banner image gallery to see examples of the Wheatsheaf in banners.
• Read about the origins of the Co-operative Group
• Read about Co-op Values and Principles
• A variety of worksheets and images
  1. a copy of the original CWS trade mark
  2. CWS and the Scottish CWS logos
  3. the emblem used for the 150th anniversary of the Co-op Movement

   

• Trentino Co-op. Study how the Co-op Movement of Trentino (Northern Italy) uses the 'double headed' wheatsheaf.
• Look at the Co-operative Group of today. How does it project its values and principles?